Feerie Rubis was launched in 2015 by Van Cleef Arpels belonging to the Feerie collection. The original Feerie was introduced in 2008, followed by Feerie Eau de Toilette and Feerie Gold pure perfume in 2009, Feerie Rose des Neiges in 2011 and Feerie Spring Blossom in 2013. The collection is described as magical, alluring, whimsical and dreamy.The new edition is inspired by rubies that symbolize love and passion and are also believed to help in fulfillment of dreams, protecting from evil and promoting vitality and grandeur. The floral fruity musky composition opens the exotic and juicy red notes of raspberry, red currant, pink pepper and litchi. The heart includes a bouquet of magnolia, freesia, peony and iris. Musk, tonka bean, cedar and sandalwood leave a trail in the base.