Super UHD Super UHD is LG's best 4K LED TV, a Smart TV offering a superior viewing experience through advanced technologies delivering over a billion rich colors, smoother motion and elevated brightness plus HDR with Dolby Vision. HDR Super with Dolby Vision LG SUPER UHD TVs with HDR plus Dolby Vision deliver deeper black levels and superior brightness plus HDR can express a wider range of colors so the image now comes to life as never before. IPS 4K Quantum Display LG SUPER UHD TVs can reproduce a wider pallet of over a billion rich colors for a more lifelike picture, consistent at a wider viewing angle thanks to IPS 4K Quantum Display technology. True Black Panel An antiglare, low-reflection screen coating helps the TV to achieve superb black levels and a high contrast ratio for an exceptional Ultra HD picture. Ultra Luminance Picture quality becomes even more dynamic with Ultra Luminance, boosting peak brightness and increasing the overall contrast ratio. webOS 3.0 Smart TV The latest generation of LG's exclusive, award-winning Smart TV platform is incredibly easy to use with Magic Remote, Magic Mobile Connection and Magic Zoom. ENERGY STAR Qualified Earning the ENERGY STAR means a product meets strict energy efficiency guidelines set by the US Environmental Protection Agency and the Department of Energy. ENERGY STAR certified televisions are on average, over 24 percent more energy efficient than conventional models, saving energy in all usage modes: sleep, idle and on. 55UH7700