XOXO has launched a new women's fragrance in 2014 called XOXO Luv. This fragrance is aimed at cheerful and joyful women and girls who cherish positive feelings and enjoy the feeling of infatuation. The fragrance is inspired by the feeling of love and it provides a blend of juicy fruit and flowers, warmed by soft and creamy notes of the base. Composition of the new fragrance for women XOXO LUV opens with a fruity union of Californian grapefruit, apples golden delicious, purple passion fruit and Italian lemon. Petals of gentle and feminine jasmine blossom and pink peony are blended with juicy mango zest providing special charm and energy to the composition. The base is soft and warmed with white amber, musk, vanilla and Virginian cedar.